If you tried to call or email the Hatch River Expeditions office last week, you probably couldn’t get through. That’s because our entire office staff was in Salt Lake City attending the America Outdoors Association’s Annual Marketing and Management Conference.

American Outdoors Association (AOA) is a non-profit trade association that helps to represent more than 550 outdoor-focused companies. 2015 marked this organization’s 27th conference which gives companies like Hatch the resources they need to operate to the best of their abilities.

Hatch River Expedition, Salt Lake City

Here’s the lowdown on what we did there:


With more registrants than ever before, this year’s AOA conference was the perfect opportunity for our staff to make contact with others in the outdoor recreation industry. Companies from large and small river rafting outfitters to ziplining providers to those offering guided horse tours gathered to share ideas and inspiration about how to make their businesses better. We Hatch office staffers got to meet and learn from all of them.


Three days more jam-packed with conference presentations than 5 people squeezed into the bathtub of a raft left our staff more informed than ever about how to better reach and serve you! Over the next few weeks, we’ll be meeting to decide how best to put all our new knowledge to work. Keep in touch with us on social media and our blog and be the first to receive our even better content.

Hatch River Expeditions, AOA Conference


In addition to providing great information about how to better run guiding and recreation businesses, the AOA conference is a great place to find vendors for the products we use to keep you comfortable and safe on the river. Everything from boats to t-shirts to services can be found at the AOA trade show. We were sure to scope out some of our favorite retail items and even check into a few new ones you might see available in the Hatch store next season!


Downtown Salt Lake City is not only beautiful, but a great place to find a variety of upscale restaurants. Although we were busy, Hatch staff did not let the opportunities to experience this great location escape us. We took in everything from the beautifully lit gardens of Salt Lake Temple to the delicious offerings at the downtown dining hotspots.

Hatch River Expeditions, Salt Lake Temple Garden

What does this mean for you? It means the river expedition company you already know and love to work with now has the tools to do an even better job! We’re in this for you, and now we’re prepared to make your experience the best it can be.

What the America Outdoors Association Does for Outfitters Like Hatch River Expeditions was last modified: December 14th, 2015 by Jessica Clark

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